Student Recruitment  Package

Notre Dame of Maryland University (NDMU) wanted a bold new approach to its marketing. "The Best You" — this statement was directed toward the prospective student, however also hinted to "The Best University" as well. In addition to being a women's college, Notre Dame has a robust co-educational Graduate/Adult Education program and the two needed to be related, but have slightly different feels. The program consisted of a Viewbook, a Travel Piece, a Visit Brochure, the Adult Education/Graduate Brochure and Banners which line Charles Street in front of the campus in Baltimore. The Viewbook is a smaller 6" x 9" brochure with eighty pages, which gives it a more personal, yet substantial feel. The pages are lively and dynamic with bold text and inspirational photography to convey the spirit of the school.