2014 Annual Report and Impact Report and Direct Mail Campaign

Each year for the LUNGevity Annual Report we try to find innovative ways to present the the work that LUNGevity does to benefit the lung cancer community. While every facet of LUNGevity is indispensable to those whose lives have been affected by lung cancer, it is the research that they fund that has the power to save lives. In this report we posed intriguing questions to draw the reader in, educate them and reinforce the value of the science behind the research. It was so effective that we decided to create cards with the questions for a direct mail campaign and to use at events for additional fund-raising.