Breathe Deep  Branding

LUNGevity Foundation has the nations largest network of grassroots events benefitting the lung cancer community. The challenge with branding these events was that the name of each event is unique to its location, so the branding had to be flexible enough to handle names from DC to Salt Lake City and longer. Event logos are provided to event coordinators and a suite of signage and other event materials are downloadable to assist in keeping all events as consistent as possible. We utilized a three-color palette, which was used to create a distinctive border on signage, for balloons, auction items and other activities, and also to create distinction between the t-shirts of participants, lung cancer survivors and volunteers. Making it easy for participants to locate volunteers for assistance.